Hey Everyone,

There has been a lot of discussion lately about targeting certain keywords, etc. for search engine purposes.

Although there are many ways to go about it, i just wanted to jot down some thoughts here While it is fresh in my mind.

For example, if you are a real estate in Atlanta, it is not worth the effort to try to rank for the word Atlanta real estate. Why? The majority of the people searching for that phrase do not live near Atlanta, actual Atlanta, and are irrelevant prospects. What you would want to rank for, if you were an Atlanta real estate agent are words that further target exactly what your prospects are looking for, this would be things like

Roswell GA real estate
Buckhead real estate
etc.

Even within a niche like these, there are more specific types of niches that your prospects search for, like types of properties in these geographical areas for example. If you offer these types of properties or want to attract these types of prospects you would want to rank for keywords like

Roswell GA foreclosure, REO’s, acreage, owner financing, etc.
Buckhead Mansions, estates, luxury condos, etc.

It is very important to have an understanding of exactly who and what you are targeting with everything you do both online as well as offline.

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