September 7, 2006

Making your Business Cards Sticky

Business Cards

If you have developed a USP (unique selling proposition), you need to include

this on new fold-over business cards.

Front of fold over business card:

—————————————————————————

Joe Realtor

“Your USP”

Dedicated To Consumer Education And Client Service.

Every Sale or Purchase Guaranteed!

Your Name

(333) 123-1234

“FOR THOSE WHO INSIST ON THE BEST”

—————————————————————————

Back of fold over business card:

—————————————————————————————————

What you should know about Joe Realtor

My business differs from ordinary Realtors in four important ways.

(1) I’ve dedicated my business to helping you and other consumers understand real estate. That’s why I publish my Consumer’s Guide to Real Estate and offer my Consumer Awareness Message.

(2) I’ll do everything possible to help you meet all of your real estate goals in the fastest time with the least amount of hassles.

(3) I guarantee every transaction 100%. This means you get my services without risk.

If you’d like to learn more ways you can benefit from my services — or if you have any questions - please call me at (333) 123-1234.

—————————————————————

Inside of fold over business card:

—————————————————————

How You Can Enjoy The Best Real Estate Service In Town

If all you want is cheap and low quality service, we respectfully ask that you call another Realtor. But if you want the highest quality service — with a someone that will bend over backwards not only to help educate you about real estate, but to meet your deadlines, then you’re invited to call us. We’ll answer all of your questions.

FREE Consumer Awareness Message — Call 567-7890


Call now and listen to our free Consumer Awareness Message.

You’ll discover the 7 biggest misconceptions people make when choosing a Realtor and how to avoid them. To hear this free, informative message, call 567-7890.

FREE Consumer’s Guide That Helps You Choose The Right Realtor For YOU.

Call 123-1234 To Have This Guide Sent To You FREE Of Charge.

In this fact-filled booklet, you’ll discover:

* Why you shouldn’t pick a Realtor based only on price!

* All Realtors really aren’t the same!

* The importance of value and price.

* AAA Real estate’s 100% No-risk guarantee!

* A must for every home’s library.

To receive your free copy by mail, call 123-1234.

“For Those Who Insist On The Best”

————————————————————————

This business card is great to hand out at social events, when seeing clients, and anytime you are around business people. The main number is the same phone number as your office. The only other number that you need to include is in the consumer awareness message section of the card. This should only be a voice mail message at a local answering service. Voice mailboxes usually cost around $15 per month. Make sure that at the end of the message your prospects can hold or push a button to get transferred to your office.

 

Note: Only use this example as a guide. You may use any of the material contained in this kit “as is”. However, to get the most out of them you should customize your marketing pieces to fit your personality and your local market.

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