How To Write a Good Bio for Your Real Estate Website

Question: I need to write a bio for my page and for my pre-listing presentation but I am not sure how to do it right. Could you offer some tips - perhaps even recommend some good bio pages on the Internet I could emulate?

Answer: This is a very important question. A well written bio can be a very powerful marketing tool. Sadly, most of the "About Me" pages out there are boring and go unread. The key to writing a good bio is to make it short, but still squeeze in enough information to inspire trust in your abilities.

Consider your reader - your prospective customer. It might be hard to believe, but he or she is NOT interested in your place of birth or level of education, your designations, even how many years of experience you have. People read your bio only to find out whether they can trust your ability to solve their problems.

A good bio is conversational - never use real estate jargon, which only another real estate professional will understand anyway. Be human. Talk about yourself like a real person talks to another real person. Emphasize how who you are will serve the needs of your target prospect. Talk about how your personal values and professional abilities add depth to everything you do.