August 29, 2007

Real Estate Coaching - Is it worth the time and money - The Real Estate Coach

First, let me just say right up front that I have been through several real estate coaching programs over the course of my career. Among the coaching programs I have been through are Real Estate Champions, By Referral Only, Brian Buffini, Craig Proctor and Mike Ferry. There are many others out there as it seems the next real estate coaching "guru" is popping up everyday.

I believe all of the above coaching programs have positive aspects about them and they do work if you work at implementing the strategies they teach. Personally I was never able to get what I wanted out of these programs when I went through them. Let me explain. Most coaching programs have a definite starting point and a definite ending point. The starting point always seemed to be backtracking in my career. I was already selling over 200 homes a year and they were putting me through the same program as people selling 5 homes a year or even just getting started in the business with no sales under their belt. This is neither fair to someone like me with a lot of experience or to that rookie agent.

Now, some coaching programs are now segmenting their coaching groups by experience. But, from what I can tell, they are teaching the exact same content, just segmenting the group. Again, not very effective in my opinion. There definitely should be separate, unique content and training for all the segmented groups.

Another factor with real estate coaching is price. Some of the programs mentioned above and others cost as much as $14,000 per year and most are around the $7-8,000 per year range. Now, I like to buy nice things and would generally consider myself in the upper echelon of money earners in the U.S. but $14,000 a year for a caoching program to me these days, is not right. Now, all of these real estate coaches can argue and say, it's not a cost, it's an investment or it's what you get out of it that matters. B.S.

So, back in 2001 I decided to start what I sometimes call a hybrid coaching program. The reason i call it hybrid is that it combines coaching, tools, community but one key distinction is that it was set up in a way to meet any real estate professional right where they are at in their business and mold to their goals and level of experience. There is nothing else like it out there anywhere I can promise you that.

The program is $399 up front and $67 per month, that's it, no hidden fees, no B.S.

The $399 goes towards a very large package of over 30 Cd's and 13 manuals that you physically receive in the mail. Remember when I said above that the program molds to your experience level in the real estate business? This package is how it is accomplished. It takes you through a series of questions and training to help you clarify your goals and set your marketing plan based on your goals, experience level and financial budget for building your real estate marketing plan.

Once you complete the real estate marketing plan you then move onto the $67 per month coaching program. This program is not just coaching and training but also includes the tools to carry out your marketing plan that was developed in the initial stage mentioned previously. For $67 per month you have access to: coaching, community forums, unlimited websites, the best real estate contact manager on the market, unlimited single property sites, unlimited podcasts and blogs, unlimited lead capture websites, newsletter templates, streaming audio and video and much more.

It is literally everything you need to build your business based on your well thought out real estate marketing and business plan. And the best part is that you don't have to stop anything you are already doing in your business that is working. Everything we do will seamlessly integrate. It is much more than a coaching program and every Realtor in the world should have an account, it is that good. Of course I am biased, but I really believe it is the best value and most comprehensive marketing machine/coaching program anywhere. Check it out!!

http://www.realmarketingpros.com

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