Secret # 1
The Most Successful Real Estate Top Producers
REALLY know what they want to accomplish
The most important characteristic - and the secret number 1 - of the successful real estate professional is that they know what they want. They are aware that the world makes room for people who know where they’re going. They know that people who know where they’re going will always find other people who will join them. So, they establish clear and effective goals.
Before you can achieve success in real estate (or in anything else for that matter), you must have a vision, goals, and a plan. You can’t possibly focus on goals you don’t have. But once you have a detailed vision of what you want to accomplish, you will be amazed how easy it is to get people to just walk right behind you, ready to help you fulfill your vision.
You need to know also what your life is all about. Actually that’s the place you want to start. Why are you here? What is the purpose of your life? Many people believe that God assigns us a purpose. Others believe that we define our own purposes. Either way, you have to figure out what your life purpose is.
Why is this relevant to your real estate business? It is relevant because a major step in succeeding is to align your life’s purpose with your business. Aligning your life’s vision with what you do serves also as a propeller to financial success. You will become passionate about serving your clients and you will become internally motivated as never before. And you already know how creative, resourceful and effective you are when you are highly motivated!
Paul J. Meyer in his book “Attitude Is Everything” suggests that all your goals should be SMART. Not smart as in intelligent - although that will be helpful for you! Smart stands for:
. Specific
. Measurable
. Attainable
. Realistic
. Tangible
Specific means that your goals are clearly defined “I will be a successful real estate agent” isn’t really a specific goal, although it might be a component of your ideal scenario. Something like “I will become the number one agent in my target market” or “I will get GRI designation” is much more specific. Vague goals are useless, because you can never really tell if you’ve achieved them or not.
Measurable goals allow you to measure your progress; if your goal is to make annually $100,000 in commissions, then you can check the income you have earned and you can analyze your progress.
Attainable goals are goals that you are able to grow into. If you set goals that are too far out of your reach, you will have a problem with long-term commitment. Although you may start with the best of intentions, if your goals are too hard to go after them, your subconscious mind will keep reminding you of this fact and will stop you from even giving it your best. Your goal needs to stretch you slightly to be challenging enough but at the same time you need to feel that you can do it.
Realistic goals are goals that you are sufficiently motivated to reach. For example, you might write down a goal that you will prospect on the phone every day 3 hours, and that is attainable; most people could prospect on the phone 3 hours every day. But if you aren’t really interested in telephone prospecting and have no desire to do it, then the goal isn’t realistic for you - it isn’t going to happen. You will not reach that goal and it will become de-motivational.
Timely means with a specific timeframe. When will you finish? Next year? Five weeks from now, by the end of the year? Putting an end point on your goal gives you a clear target date to work toward. If you don’t set a time, the commitment is too vague. Most likely nothing will happen because you feel you can start at any time. Without a time limit, there’s no urgency to start taking action now. - Whenever you write down a goal, include a timeframe. This will help you keep your goals on track!
Everything clear? So, sit down with paper and pen and make a list of things you want to do, acquire, attract or accomplish in the next several years.
And remember, it is not good enough to set your sights on specific commission earnings or on number of closed transactions. You need goals in all areas of your life. Family, spiritual, physical, financial, even self-development This is the key to a balanced life.
Napoleon Hill said, “The purpose of goals is to focus our attention. Goals can increase achievement by as much as a billion percent.”
By setting goals you can increase your odds by a Billion Percent!
If that doesn’t motivate you to set goals most likely nothing else will!
