As the new year is in full swing it is very important that you begin to evaluate where you have been with your business and more importantly where you are going over the next few months and well into 2007 and beyond.

One of the most important steps in developing a new business plan or improving an existing one is making sure your database and lists are in order.

If you don’t already have them you should develop the following lists over the next few months:

1. A list of all current buyers, sellers as well as your current leads
2. Names, addresses and e-mail addresses of all past clients
3. Names and addresses of all close friends and relatives
4. Names and addresses of your sphere of influence and casual acquaintances
5. Names and addresses of any farms and niches you may be currently working
6. A system for collecting a specified number of fsbo’s per week
7. Find the easiest way to get the names and addresses of all expireds

Over the next few weeks we will begin to discuss strategies for utilizing these lists.

In the meantime, take some time over the next week to make sure your database and lists are in working order by using the above categories as a guide.

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