Watch this video for information on RETU's newest podcast with Robb Campbell, RE/MAX Internationals 2007 Broker/Owner of the Year! Robb's company volume last year was over $1 BILLION in sales! You are sure to get lots of info from this interview.
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First of all….I HATE this headline. I HATE promoting anything that discourages hard work. At the same time, it is funny how we see headlines like this every day in the real estate industry. The reason why we constantly see them is because everyone wants the "Magic Bullet"…..you know….the one that is "silver" and puts down the werewolf in the horror movies…(Hey….who wasn't scared of the werewolf in Dark Shadows of the 60's, the werewolf on Scooby Doo in the 70's or The Howling in the early 80's…..I spent alot of time hiding behind the couch from werewolves as a kid….
)….the one bullet that is a hollow point that totally annihilates whatever it hits…..which is our problems…..again….EVERYONE wants the Magic Bullet. Unfortunately, these "Magic Bullets" rarely get us to where we want to go.
Hard, smart work is what takes us further. Life in general is not a bed of roses. It would be nice to think of that long lost rich uncle that will someday leave us a fortune, or that lottery ticket that will someday win, but nothing beats hard, smart work. I work hard. My buddy and Co-Founder of the Real Estate Toolbox University Brian Rodgers works hard. I cannot tell you the countless calls we make to each other every day, sometimes going into the late hours of night to bring you relevant information that will bring value to your business. We don't sit on our butts doing nothing, and we don't expect any less from you. We will continue to bring you the best information and insight to the real estate world, and your job is to utilize the wealth of knowledge. It is your decision………success in real estate and graduating with honors from the Real Estate Toolbox University, or "getting around to it later" in using this gift of marketing skills and flunking out. Flunking out means back to mediocre sales, or finding another career because you couldn't make it in the business during hard times. Are you an eagle who soars to over 30,000 feet and is king of the air, soaring over the highest mountains, and when he gets hungry targets his kills, or are you a buzzard sitting in the trees living off the scraps of real estate roadkill? I, for one, believe you are here for a reason. I believe you are reading this because you are an eagle, or you want to be an eagle in training.
We have to realize that nothing worthwhile having is free or comes easily. If you do something half way, you don't get halfway results……you get NO results. Real estate is hard…..life is hard. Hard, continuous, smart work will get you to where you want to go…..NO MAGIC BULLETS!
Now…….go over to your lessons at The Real Estate Toolbox University and study them…..make the lessons second nature…..apply what you learn. Make it a part of your business.
I BELIEVE IN YOU!
Brandon Patrick
Dean of Students
Real Estate Toolbox University
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Watch the video below and be sure to follow Brandon's instructions to get access to the full interview that Brandon did in the office of this incredible individual, Jay Nelson!!
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How to Fast Write Your Own Commission Generating Book In 10 To 15 Minutes A Day And Simultaneously Create The Most Expensive Programs In Your Niche With This Rapid Business Development System…
Are You The Intentional Choice Of Your Potential Buyers and Sellers?
I am excited to inform you that in our next module we will be covering with my good friend Glenn Dietzel the dynamics of how to design, author and distribute a commission generating book. By taping into your own personal positioning and projecting yourself as the expert to your local market in a way that separates you as the only choice for your ideal clients.
Consider This Right Now: Your target market is faced with a very real problem. With limited time and opportunity to experiment, your ideal clients intentionally narrow their choices to those who are on top.
And this is acutely true in the Recommendation Age in which you now live.
This next call is not about how to make money. This is about how to use a little known law called Zipf’s Law to compel your target market to want to crave a relationship with you.
It is NOT that it is expensive and difficult to separate yourself as the only choice like most would tell you. It is that there is a very specific model that few truly understand.
Here’s the Problem: Over 90% of Realtors fail to make a profit. And the new business reality in the Recommendation Age requires that this be so!
Here’s the Solution: Research shows that the best lead generator is a Book connected to a process using target emotional response marketing. A unique process where your target market chooses you for life within three minutes.
Not just any book. But a commission generating book which aligns your unique proposition with the right distribution channels where you are considered more than an expert. You are the intentional choice.
Note two important facts.
1. This is a system where you don’t have to invest $100,000 like many of Glenn’s clients have done in hiring his company to implement this system.
2. This is more than writing a book. This is about creating a powerful lead generation system that positions your expertise properly in the new age we now live in: The Recommendation Age.
Discover a comprehensive system to turn your expertise in any one of the areas where your inherent strengths lie: law, investing, negotiation, construction, psychology, demographics etc. into a viral system that incorporates both the offline and online worlds as you easily write your own commission generating book.
Here are just a few concepts you will discover:
–How to eliminate your competition and ethically control your target market in less than three minutes. Note: you must promise to use this system for only ethical and moral reasons due to the comprehensiveness of this system.
–How to use this proprietary model that will show you specifically how to take an idea and strategically transform it into a Recommendation…A Recommendation where your optimum clients can ONLY say yes to you. Over and over again.
–How to make the new rules of the Recommendation Age work for you. Note: If you still think we live in the Information Age, this is all the more reason why you must be on this call.
–How to get into your target market’s mind using the Awakened Ideation system—use this specific questioning system to unlock the real resistance that your target market has of you and powerfully reframe your solutions to their hidden wants and desires.
–How to position your target market to overcome their natural resistance to you with your million dollar story—yes, you have a million dollar story and you will discover how to position it.
–How you can command Zipf’s Law to your advantage?
–How to leverage Zipf’s Law thru another little understood law, Milgram’s Law, where you will be more than the perceived expert, but the only solution your ideal clients will choose.
–How to become an Insider in the Recommendation Age to reap the untold wealth as a Knowledge Broker of your local Real Estate Market.
–How to align yourself with a hungry market and create a data base of raging fans that want to refer all of their friends and family to you.
–How to author your commission generating book—a 100 page commission generating book—in only 12 hours!
–How to gain instant access to our books-in-stores New York Publisher
And so much more.
Make sure you are on the call early as Glenn will be walking you step-by-step thru this proven and tested system that lends itself perfectly to what Brian has been teaching you.
As Brian has stressed on several occasions, “You must know how to get your customers to buy now and forever from you…and this is infinitely more important than anything else you can learn in your real estate career.”
Welcome to a system that will turn you from unknown salesperson to Celebrity Expert and ultimately to the intentional choice for your ideal clients.
Glenn
P.S.
Just for being on the call, you will gain the ability to get access to two Exclusive Bonuses:
1. The Idea Virus Software (Value $197) to create your own viral eBook where you begin to make money immediately.
2. The Expert Positioner Software (Value $147). Ethically control your target market in less than 3 minutes with this software.
To get in on this great call you must be a Platinum Member over at: http://busyagentpro.com
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As we continue on our journey of relational marketing, I wonder how many of us are sitting down with our clients to review our relationships with them…..Hummmmm……. we actually have to go out and SEE our clients! You know…the people who put food on our table and in our kids' mouths….the people who make our mortgage companies happy….the people who allow us to have the finer things in life! Yes, THOSE people. As in relationships with our spouses, siblings, parents, loved one's etc., we need an annual if not bi-annual check IN PERSON to see how we are doing. The worst thing that can happen to our business is that we neglect our clients and another agent slips in and forms a relationship that is stronger than the one we have with our clients. It is ten times more cost effective to retain our clients than it is to continually be on the prowl for "new business"…the folks that have absolutely no relationship with us. Why is it that real estate agents spend 95% of their marketing dollar always trying to drum up new business when they have people that already love them that want to do business with them? It does not make much sense. I personally believe that we should be spending no less than 80% of our marketing budget on people we have already have relationships with. It just makes sense.
"Brandon…..I agree with you…..I have neglected my clients", you say. "Where do I go from here????"
OK, young Jedi Knight, here is the gameplan……
1. Call you clients and see when a good time would be at their convenience.
2. Coffee or lunch is the best. Starbucks, McDonalds, etc. It doesn't have to be expensive.
3. Ask your client what your weaknesses or imperfections are and get deep into problem areas. Don't be afraid to take the chance. Problems solved are clients for life!!! If you don't ask what you can do to be better, you will never know.
4. When you get feedback, write it down. Look at implementing the ideas and feedback you are given.
5. Find out about different parts of your clients lives. You will be suprised at how business just falls into your lap if you just ask them about themselves or those around them.
6. Remind your clients of services you do. Unless you tell them certain niches they cover, they may forget!
7. Enjoy time with your client-friend! This is, after all, about the relationship.
Happy Selling!
Brandon Patrick
Dean of Students
Real Estate Toolbox University
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Successful headlines are often written as promises, either implied or direct. The former promises to show you how to save money, make money, or attain a desired goal. The latter is a warning against something undesirable. In other words… I promise to show you how to feel good about yourself (a pleasure) or I promise to show you how to keep yourself from getting in a wreck, losing money, and making a fool out of yourself (a pain).
A PROMISE: Sell Your Home in 90 Days or Less–Guaranteed!
A WARNING: 7 Reasons Most Homes Don't Sell for Top $$!
Headlines that ask a question are also powerful. They seem to attract the reader's attention almost as surely as a moth is drawn to a flame. Once he's seen the question, he just can't seem to keep himself from reading the rest of the ad to find out the answer.
Wherever and whenever possible, use colloquialisms that are not usually found in advertisements. The idea is to shock or shake the reader out of his reverie and cause him to take notice of your ad. Most of the headlines you see day in and day out, have a certain sameness with just the words rearranged. The reader may see these headlines with his eyes, but his
brain fails to focus on any of them because there's nothing different or out of the ordinary to arrest his attention. And if you don't capture your reader's attention… the game is over before it even had a chance to begin.
Example: Is your home HAUNTED? Is the ghost of 1970 style real estate marketing preventing your home from selling? Find out before it's to late.
"How To" headlines have a very strong basic appeal.
"Who Else wants to know" is another approach with a very strong reader appeal. The psychology here being the need of everyone to belong to a group - complete with status and prestige motivations.
Whenever, and as often as you can possibly work it in, you should use the word "you" in your headline, and throughout your copy. After all, your ad should be directed to "one" person, and the person reading your ad wants to feel that you're talking to him personally, not everyone who lives on his street.
Personalize, and be specific! You can throw the teachings of your English teachers out the window, and the rules of "third person, singular" or whatever else tends to inhibit your writing. Whenever you sit down to write advertising copy intended to generate leads… you should picture yourself in a one-on-one situation and "talk" to your reader just as if you sitting across from him at your dining room table. Say what you mean, and sell HER on the value of your offering. Be specific and ask her if these are the things that bother her - are these the things she wants - and she's the one you want to provide a solution for.
Happy Selling!
Brandon Patrick
Dean of Students
Real Estate Toolbox University
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Hello BAP Members,
The 2008 Figure Business Coaching Program is now open! All of the preliminary information you need for taking advantage of this unbelievable opportunity you have in front of you is now available over at busyagentpro.com.
The program is absolutely free to all BAP Platinum Members who are enrolled. If you have yet to upgrade to Platinum you must do it now if you want to be on the first coaching call with Brian Rodgers and Sam Crowley next Wednesday March 5th at 1:00 Central.
Everyone participating in the program will also receive a copy of the entire program on CD, shipped to your door so don't worry if you absolutely must miss a few sessions. We will also be paying for all costs to print and ship your CD Set, so the program is completely free to all Platinum Members.
Now, on to the information you are anxious to get your hands on, access to the coaching program.
To access the coaching program simply login to your BusyAgentPro.com account and click on community. Then Click on Platinum Content and you will see the large link that says: Click Here To Access The 2008 Figure Coaching Program
You will then be taken to the page where the entire coaching program will be delivered. Listen to the audio on the main page and read both the main page and the introduction. Then click on Module 1 and listen to the quick video. Then be sure to click on the link for access to the live call in information for the live call with Sam Crowley next Wednesday.
If you have any questions please let us know!
We are extremely excited to be bringing you what in my opinion is going to be the best coaching program ever delivered in the real estate industry. I am biased of course, but I honestly believe there has never been anything like this assembled and delivered as a single program until now, The 2008 Figure Business Coaching Program!
So, get on over to BusyAgentPro.com and get started now.
Make it a great day!
Brian Rodgers, President and Co-Founder
BusyAgentPro.com
P.S. If you are still a Gold member now is the right time to upgrade if you have been thinking about it. Just the coaching program alone has a value of well over $5,000 if we were delivering it to the public. It is absolutely free with your first month of BAP Platinum at $67 and you also get all of the other features including unlimited websites, single property sites, lead capture sites, steaming audio and video, contact management, drip e-mail campaigns, direct mail campaigns and much, much more!
P.S.S. If you want further details about the coaching program included in Platinum you can see this page: http://busyagentpro.com/bap-2008-figure-coaching-events.html
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Use modern communications technology to leverage your time and efforts. Take a look at what’s available and think about how you could best use it. And, I promise you, you’ll be amazed and what you can get done… easier, faster, and with less headache and hassle.
6. Develop a local top-producer network
One agent I know absolutely refuses to work with sellers. Another absolutely refuses to work with buyers. I’ve asked both what they do with their "unwanted" leads and referrals. Their answers: "Nothing." Oh, gee… that’s a brilliant, money-making answer! One thing’s for sure… it’s your ticket to leveraging your time, money and income potential. For example, one small-town California agent I know uses her top-producer network to generate over $500,000 a year in extra commissions by simply referring all her soon to be expired listings out to her competition. By giving them permission to solicit these soon to be expireds… chances are very good they will be relisted and sold. When they are, she gets a paid 25-30% referral fee. Money she would not have seen otherwise! In return, she too takes listings which were referred to her, earning 70-75% of her normal commission which she gets with very little (if any) competition!
Brandon Patrick
Dean of Students
Real Estate Toolbox University
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—J. Paul Getty
Now don’t gloss over this section. Marketing, after all, is only comprised of two components: planning and execution. Too many would be marketers, in their haste to get something done, completely by-pass the planning stage and… chances are… get so caught up "working for the sake of work" they get nothing valuable done. Don’t fall victim to this tragic error. Plan your work then work your plan.
3. Make marketing your highest of priorities
You don’t make any money by prospecting. You don’t earn a single commission from filling out contracts. You don’t earn a dime from understanding agency rules and regulations. And you certainly don’t earn a dime from by sitting at your desk wondering where your next commission check is going to come from.You only make money when you put yourself in a position to make money… when you’ve created the situation wherein you find yourself face-to-face with a buyer or seller who is willing and able to conduct business with you now!
Point made, I hope. Your time is far to valuable to be wasted in carrying out the systems you’ve designed to make your business work. Simply train people to work the systems. In fact, as quiet as it’s kept, you cannot afford to be without assistants or professional affiliates to help you complete the busy work of your business.
To be continued…..
Happy selling!
Brandon Patrick
Dean of Students
Real Estate Toolbox University
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Procrastination…..who hasn't said, "Ya know, I am going to put that off for a little while. I have PLENTY of time". Time is an element we all have, but every minute….every second…our time here on Earth goes down a little more. Time waits for no man. I write this today because I, too tend to procrastinate. There is always something that I feel can be put off until tomorrow. I always have memories of Nickelback's video where everyone has an alloted amount of time here on Earth. Watch this video above in it's entirety. Notice the numbers above their heads throughout the video. That is time. What we do with time is our choice. We can put off stuff any time we want, but we will never recapture time. Time waits for no man. The trouble is we Think we have time….
Do you have affairs in order in your personal life? Your business? Your spiritual life? When was the last time you went to your kids, wife or husband or even friends and said, "You know….I love you". How many times have you walked out your door after a disagreement and not said goodbye and I love you to a family member? The sad thing is, we my never see them again. Things happen. Are you right and at peace with folks in your life right now? Or are you in discord?
Here is the #1 thing to stop procrastinating right now in your life……
Go find someone you care about….right now….if you have no one around you, go find your pet. If you have no pet, hug yourself. Hug them an tell them how you feel and that you love them. When you walk out the door today, you may never have another chance. Young (and old) people die too soon for reasons that do not make sense. Car wrecks, domestic abuse, unknown heart disease, strokes, freak accidents…..we never know what will happen. Why take the chance? Procrastinate, and you may never have the chance again. Make peace with those who did you wrong, or maybe who YOU did wrong. This is a healing process that will carry over into other areas in your life. Don't procrastinate. You owe it to yourself and others.
How is your business? Do you procrastinate on getting ads written? Do you procrastinate on calling your sphere of influence or inner circle of clients? The scary truth is that the National Association of Realtors has shown that within two years, 80% of home buyers or sellers actually forget who their Realtor even was, and cannot name their name! The reason why is that we as agents forget our most valuable asset in our business as soon as the door of the closing room hits our rea end and we walk to the car with our commission check. We forget the relationship we worked hard to make. We procrastinate in building relationships because we are "too busy". We put off that phone call. We ignore our clients who WANT the relationship with us. What happens is in our neglect of our relationship with our client, someone else steps in (normally what happens in neglectful relationships) and "loves them more" than we do. The end result is that four or five years later, we are on the MLS and we recognize a past home we sold. "I cannot believe they didn't call me to list their home", we say. We blame it on them and our past client's inconsideration of not using us. The problem is WE are the problem. WE did not nurture and cultivate the relationship. Somebody (another agent) loved them more than us and they took over. It ain't the clients fault….it is ours.
Who are you going to call or hug today?
Brandon Patrick
Dean of Students
Real Estate Toolbox University